Whether you think its the second coming or a fad, one thing you can’t do is ignore social media.
It’s a whole new channel of interaction where the audience control the content and the agenda.
Learn how to survive and thrive and make it work for you and more importantly with you.
It’s a ridiculously cheap and powerful medium. Don’t let anyone tell you it’s free though there are hidden costs – and I don’t mean ours. It allows you to engage with your stakeholders instantly. Understanding that it’s a two way street with dialogue going forwards backwards and sideways is key.
Our goal is to empower you to manage your social media channels yourself on a day to day basis. Once established we know that no one speaks with your voice better than you. Naturally we’ll be there to help you as much or as little as you need and chip in with ideas on how to grow your influence and show a real return on the investment.
We can also use our wide range of skills to ensure all your media activities tie in together, and gain the maximum leverage from your time and efforts. You’ve heard of many social media brands such as Twitter, Facebook, LinkedIn, YouTube, Flickr, Picassa, Google+, Digg, WordPress, Posterous, StumbleUpon, Technocrati, did you know that they usually work better when combined into a unified presence. You don’t have to pick one or the other you can create your own palette of applications to suit the goal you are pursuing.
Social media has the potential to open up a whole world of contact and interaction. It is not however the answer to every situation or or a cure for all ills, regardless of what the snake oil salesmen will tell you. It is a very effective and efficient communications channel, that needs understanding and support from other channels to function to its full potential.
Social media is a concept, it refers to the use of internet based technologies to enable an interactive dialogue, often with user generated, presented and led content. It can take many forms: blogs, forums, wikis, podcasts, photography, bookmarking etc.
Successful social media builds authority, responsiveness and accessibility. Business looks to revenues and reputataion, then social media analysis on share of voice on a topic, support response etc and then finally basic engagement data – how many clicks, fans, followers and views.
If you’re new to all of these terms, then please don’t be afraid! We’ll design, train and support you the whole way until you’re 100% comfortable and confident.