Business

A Creative Education

Posted on Aug 15, 2013 in Business, Education, Government, Opinion, Society | 0 comments

A Creative Education

On the 21st of May this year there was a D&AD President’s Lecture entitled ‘A Future for Creative Education?’ With the A level results out today it seems a good time to revisit the themes within. The panel, which included Lord David Puttnam, D&AD President Neville Brody, Emily Campbell of the Creative Education Trust and David Erixon from Hyper Island, was unanimous in supporting the value of a good creative education, both for the individual practitioner and for the nation as a whole.   As mentioned previously I have a lot of time for the panel but Brody especially. I...

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Steve Jobs 1955 – 2011

Posted on Oct 6, 2011 in Branding, Business, Celebrity, Product Design, Society | 0 comments

Steve Jobs 1955 – 2011

Many people woke this morning and read about Steve Jobs’ untimely passing on a device that bore the brand Apple. Fifteen years ago that would have been unthinkable. Steve Jobs fits into the classic mould of the maverick. Irritable, Stubborn, Driven, Passionate, Genius, Visionary, Impulsive, good and bad in equal measures. An immigrant son, adopted, college dropout he proved that by simply ‘thinking different’ you can achieve great things. He cared and taught that form and function could be partners rather than diametrically opposed. There were times when Apples’...

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Branding helps your business grow

Posted on Aug 4, 2011 in BLOG, Branding, Business, Graphic Design | 0 comments

Branding helps your business grow

Maybe I’m preaching to the converted here but having a clear identity not only allows you to differentiate yourself from the competition, it also enables you to clearly signal changes and growth within your organisation. This piece in the Washington Post, highlights how business and utilities use branding to signal a clear change of intent, personality and focus. Moving from being a simple function of naming into something more characterful, emotive and dare I say it ‘holistic’ a good branding strategy and a programme of consistent implementation will strengthen and protect...

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